Objective: Create a distinctive and memorable logo and branding design for “Goat Yoga Chicago,” a goat yoga studio. The design needed to embody the playful, calming and zen elements of goat yoga while establishing a professional and recognizable brand identity that appeals to yoga enthusiasts and animal lovers alike.

Brand Personality:

• Playful
• Calm
• Zen
• Wholesome
• Approachable
• Mental health