Objective: Create an informative and persuasive video to communicate the need for a school district bond proposal, highlighting the updates and changes it will bring to the district’s facilities and educational programs. The video aims to generate support among stakeholders and voters for the bond proposal.

Video Tone: Empathetic, informative, and forward-looking. Convey a sense of optimism and unity while addressing the challenges and opportunities facing the school district.

Deliverables:

• Animated video for versatile marketing material promotions.