Hefty’s New Scent
How we tackled the brief given to us
Brief
Objective:
Create an engaging and dynamic bumper animation to accompany the merging of Hefty Bags with the Fabulous scent. The animation served as a teaser, building excitement, and introducing the new key feature to the Hefty Ultra Strong™ Garbage Bags.
Duration:
The bumper animation will have a duration of 20 seconds, ensuring it is concise, impactful, and shareable across various digital platforms.
Deliverables:
- 20-second animated bumper
- Sound design and effects
- High-quality visuals for promotional use